TGG marketing collateral...

For my thesis I created a clothing company that was to be geared towards the younger crowd, but carrying an impact-ful, social message. It was to be centered around the concept of revolution, but still carry the mainstream themes of inner city life, music and culture. According to my research, my chosen demographic was less likely to view my advertising in a recently purchased magazine or on television than it was to pick up a guerilla-marketing styled flier in passing. So...I created my advertisements in the 4x6, urban themed style that they would carry in their pockets until they got to a computer to check out the website. These images are two of those fliers. Very urban, youthful, grungy themes...