So...in one of my advertising design classes, we had to create a concept product (its logo, packaging, etc.) and then we had to create advertisements that would be appeal to the demographic that our product should be geared towards. My product was KO Punch, an energy shot that was to be marketed towards high impact, athletic types. You know, athletes that partake in heavy contact sports. I decided to create a two-page spread which relies heavily on the action that's taking place in the image.
Since I have a boxing background, I designed the logo after the common shape and typographical theme that is found on many boxing products, Everlast probably being the most famous. And as for the ad, I naturally drew from one of my personal inspirational figures, as well as the most well known name in the sport...Ali. The discoloration of the image was done to create high contrast with the bright coloration of the background and the product itself. The brushed metal effect found in some of the lettering for the the catch phrase (also for the background) was used to give the consumer a durable, unstoppable image that they would associate with the product...
On a freelance assignment a little while back, a client approached me to collaborate on the brand development of a new line of body wash that they are developing. Pictured is the logo that I created and a packaging comp.
Which is the month of April, by the way. Translated, it means "you cannot kill". The website is the address for the Chicago Children's Advocacy Center which is a nonprofit that I've had to work with back in my nonprofit days. Support the cause, support the foundation...enjoy the artwork.
This is a book cover that I designed. Nothing fancy, but I think it looks nice. DaVinci, by the way, just happens to be one of my biggest personal heros.
Just another logo design/CI package that I did for a printing company that focuses heavily on issues of sustainability...
I tend to get a lot of questions about my choice of domain name. In fact, "where did 'thegreengrenade' come from?" seems to be the most common. Well, honestly, it originated about a year before I went back to school. I had this great idea for a clothing company and decided that this name went great. While in school, I found out that our final project was to create a concept company completely...from initial logo design to the actual project to an interactive website. It made sense to me that there was no better time than the present to get working on thegreengrenade. Still a work in progress with designing new shirts and clothing concepts, but attached are some images of some initial shirt designs. Oh yeah, and my logo...
I've preached enough about being an opportunist and grabbing hold of what may come your way. I think you all get the point. This is a custom bakery shop located in Wellington, Fl. They approached me about doing their logo and helping them out with the website. The CI is all finished and we're working on the website and brochures now. I have pictures of the actual business cards somewhere. As soon as I find them, I'll be sure to post.
Since I was on the subject of my internship, I thought I'd post some print collateral that I designed while I was there. This flyer was to promote the new mini-mag that Sandow began to distribute in January 2010, LUXE Source.
I had an internship, while I was working on my Masters, where I was allowed to work with and learn with one of the best publishing houses in the US. I interned for several months with Sandow Media, makers of NewBeauty Magazine, LUXE Interiors+Design and The Watch Journal. What I learned from the publishers, art directors and designers there was invaluable. I am eternally grateful for their advice/insight and will forever keep the lessons learned there in mind (and in my work). The pictures are of some advertisements that I created while I was there.
Speaking of taking opportunities, another one popped up a few months after I finished with GratifY when another friend of mine, who lives out in California, approached me with the chance to design his logo for the new videography company that he was starting with his wife. Of course I said yes and they decided on something that was simple and professional. I'm glad they liked it.
One of the most exciting things about life, in my opinion at least, is the number of opportunities that are placed in front of us on a daily basis. Even small decisions, such as which way we decide to take to the office every morning, help to keep us from leading very "blah", vanilla lives. While I was living in South Florida, I was given the exciting opportunity to help develop a soon-to-be-opening restaurant's corporate identity. Of course, me being the opportunist that I am, I jumped on the project and went right to work.
I spent hours working on the first version of the logo. The owner of the restaurant was a good friend of mine and I wanted to make sure that I nailed it on the first go 'round for him. I remember sending it to him and, while he gave me nothing but praise for the logo itself, he also told me that it "just wasn't exactly the image that he wanted to portray. He wanted his place to say less "upscale, West Palm Beach" and more "your neighborhood, local hot spot". More like a place where, dare I say, "everybody knows your name.
The pictures show the logo that they decided they liked. It's actually hand designed, but based heavily off of some font that I saw on something somewhere (I know...I'm so detailed, right?). Well anyways, the place is awesome. They have great food and, I have to admit, it's kinda cool seeing my logo everywhere when I stop in for a visit.
I have finally made a complete transition. Between working and the holidays, I haven't really had a lot of time to touch on my website, so instead of just integrating the blog into it, I decided to fully transition my blog to the "portfolio" section of my site.
And speaking of my portfolio, that means I'm going to have to transfer a lot of things on here in a relatively short time. Guess there's no better time to get started than the present. The attached picture is a client that I worked with that's based out of NY. They needed a re-brand, but didn't want to stray too far away from what the look their customers have gotten used to over the years. This is what I came up with...
So...in one of my advertising design classes, we had to create a concept product (its logo, packaging, etc.) and then we had to create advertisements that would be appeal to the demographic that our product should be geared towards. My product was KO Punch, an energy shot that was to be marketed towards high impact, athletic types. You know, athletes that partake in heavy contact sports. I decided to create a two-page spread which relies heavily on the action that's taking place in the image.
Since I have a boxing background, I designed the logo after the common shape and typographical theme that is found on many boxing products, Everlast probably being the most famous. And as for the ad, I naturally drew from one of my personal inspirational figures, as well as the most well known name in the sport...Ali. The discoloration of the image was done to create high contrast with the bright coloration of the background and the product itself. The brushed metal effect found in some of the lettering for the the catch phrase (also for the background) was used to give the consumer a durable, unstoppable image that they would associate with the product...
