What makes an advertisement effective? Huge lettering, bright colors? To be honest, I think that if you asked ten people this question, you'd most likely come up with nine or ten different answers. In my opinion, an effective ad must be clean and direct, but overall, get an effective message across. What does this product do? What do you want consumers to take away from your ad? These are all answers that effective advertising should answer at a single glance. These are some examples of a campaign that I created for a cosmetic surgeons office. They were introducing a new product that eliminates body fat by freezing it, rather than typical liposuction. These, obviously, are just the front sides of the ad. The back has detailed information on the product, contact info, etc. Also, the product name has been blurred out in order to avoid any possible issues.
